Every country has its own fried chicken hero. In America, it is Colonel Sanders in his white suit and creepy grin. In Korea, it is all about double-fried wings and beer. And in the Philippines, that hero is a man named Maximo Gimenez, who gave birth to the proudly Filipino chain known as Max’s Restaurant….
When it comes to competition few countries in the region can match the fast food restaurants of the Phlippines. Perhaps it is the American influence, but there are quite literally franchises everywhere. Unlike other countries though and while they do have foreign brands like McDonalds, an awful lot of the fast food restaurants of the…
Walk into a McDonald’s anywhere else in the world and you know exactly what you’re getting. The smell of fries, the corporate red and yellow glow, the same menu you could order in London, Bangkok, or New York. Then you come to the Philippines and see something called McDo. Not McDonald’s. McDo. It looks the…
Jolibee is not just a restaurant chain. It is an institution, a source of national pride, and the taste of home for millions of Filipinos. When you start talking about countries with Jolibee, you are really talking about the Filipino diaspora. The smiling bee has become a global symbol of how far Filipino culture has…
Once upon a time Kenny Rogers decided to take on the giants of KFC with Kenny Rogers Roasters. This was to be a good old-fashioned southern US-style eatery that would take over the world. And for a while, things were good. The company expanded rapidly and was even featured in an episode of Seinfeld. It…
When it comes to food there are few places on earth that can compete with Vietnam. This is a country where every street is a restaurant and every market feels like a banquet. Vietnamese street food cities are legendary and everyone who comes here ends up eating on plastic stools, washing it all down with…
